 About Percassity Solutions Percassity Marketing Data Solutions provide expert Marketing Operations resources to businesses. We work with clients in an “on-demand” capacity, joining marketing teams to tackle the challenges they face with marketing data and technology, without incurring the full cost and commitment of a permanent member of staff. Our skills span marketing data management and enhancement, campaign optimisation, business process development and analytics, enabling us to help address challenges such as targeting the right customers and prospects, efficient campaign execution, consolidating marketing data and streamlining lead qualification and nurturing processes. Learn more about the challenges we help our clients overcome. | Worst practices in Marketing OperationsMany organisations all too frequently appear to adopt practices and approaches that are destined to achieve anything other than the crucial degree of agility required to enable rapid, effective and cost-conscious marketing activity.These worst practices should be tackled by a strong Marketing Operations function, harnessing data, systems and processes in order to optimise marketing outcomes. In our white paper, Worst practices in Marketing Operations, we discuss some of the issues we regularly come across and suggest how they can be overcome. Our intention is to help organisations learn from each other and avoid making the same mistakes.  (no registration required) Download your complimentary copy of Worst practices in Marketing Operations now and find out where you could be making crucial improvements to your marketing operations right now. Send us your comments and experiences with marketing operations in your organisation. Alternatively, if you're more of an audio-visual type, catch the live version instead! Invited by marketing automation vendor Aprimo to speak at their recent breakfast briefing, Percassity Director Simon Daniels expands on themes from the white paper including list sourcing, campaign management and sales and marketing alignment. Take a look at our Worst Marketing Operation Mistakes and see how many you recognise! | Marketing Automation Enablement workshops Although marketing automation software offers the promise of more efficient and effective marketing, we find that organisations are not fully benefiting from the technology. Designed to introduce marketing teams to the key elements of marketing automation best practice in an interactive workshop setting, our sessions are tailored to meet their specific requirements. Learn more and find out how you can get more from your investment in marketing automation. |