Percassity Solutions are Charles Eaton-Hennah and Simon Daniels. We’ve decided Marketing Operations isn’t only for the big guys. The entry price for marketing technology has now dropped to a level that any organisation can afford, which together with strong processes can help any marketing function improve its effectiveness. All that's needed is a helping hand – which is where we come in.

We’re not competing with the big and expensive consultancies: we like to roll our sleeves up and get stuck in, joining marketing teams to fix the challenges they face. Between us we’ve got more than 40 years of experience doing this stuff. We think we make a pretty good team, so if you want a no nonsense chat about how Marketing Operations can work for you, give us a call.

 
 
Charles Eaton-Hennah

Charles has worked with marketing data since falling into the business in his 20’s after a series of more general marketing roles. He’s moved between agency, client and vendor organisations, so has seen most of the challenges marketers face first hand.

He’s convinced that most companies still don’t do the data side of marketing very well, and the increasing use of email, web, social media and e-business mean a lot of marketers are drowning in oceans of data. But marketing data technology tools have dropped in price to the point where they are affordable for any organisation. Harness their power for the heavy lifting, introduce effective processes and suddenly its possible for marketers to focus on the important stuff, generating value from marketing budget, instead of worrying about execution.

Most recently Charles headed up a global team at Gartner, spending his time travelling between three continents, working with various business unit marketers and banging the drum for joined-up marketing. When the chance came to leave endless corporate politics behind and co-found a Marketing Operations start up it didn’t take too much thinking about.

Home for Charles and family is in the big skies, rolling downland, and shingle beaches of the West Sussex coast.

His other interests are wide; from music, travel, architecture, cycling, history and books. But his passions involve anything that moves, has an engine or makes a noise, and he keeps a blog to prove it. His heroes are Jimmy Clark, Patrick Leigh Fermor, TE Lawrence and Russell Bulgin.
Simon Daniels

A career-long specialist in business marketing data strategy and marketing operations, Simon’s experience spans the information and communication technology sector, working across Europe, North America and the Asia Pacific regions.

Simon has found himself in far too many situations where innovative and creative marketing campaigns were held back through an inability to get the job done. As a result, he is dedicated to helping marketers find a better way, which he believes involves creating the necessary infrastructure for undertaking marketing activity, rather than taking a seat-of-the pants approach.

Whilst running Marketing Operations in Europe at enterprise software vendor Progress Software until last year, Simon and his team were responsible for the deployment of a marketing automation system and execution of marketing activity across the region. Simon has previously been responsible for a variety of customer management and development programmes, whilst thinking for some time that a gap existed for providing this expertise in an on-demand capacity.

A Fellow of the Institute of Direct and Digital Marketing, Simon tutors for the IDM Business to Business Certificate programme and also assumes the Twitter guise of "Marketing Insight Guy".

Based in London, Simon has a keen interest in technology as well as enjoying current affairs, music, theatre, walking, camping and pursuing his other interest of digital photography.