About Marketing Operations
Marketing Operations is a relatively new discipline within the modern marketing function. Its purpose is to leverage technology and process to increase the performance of marketing teams.

Marketing Operations is about metrics and measurement, process development, strategic planning and budgeting, as well as marketing systems and data. It involves aligning Marketing teams with Sales, Finance and IT.

In short, Marketing Operations allows organisations to harness their most important marketing asset: data.

Previously…

Worst practices - live!
In case you haven't had the chance to take a look at our white paper, Worst practices in Marketing Operations, here's a chance to catch the live performance! Invited by marketing automation vendor Aprimo to speak at their recent breakfast briefing, Percassity Director Simon Daniels presented our take on some of the biggest mistakes we've come across.

In this recording, Simon expands on themes from the white paper including list sourcing, campaign management and sales and marketing alignment. Take a look at our Worst Marketing Operation Mistakes and see how many you recognise!

Client update: British Library
Work is well underway with new Percassity Solutions client the British Library. Tasked with reviewing their current e-Marketing system, we will be making recommendations regarding solution requirements and selection in order to streamline communication activities across the Library's many and varied users and stakeholders.

Future of MSPs under threat…
Interviewed in Database Marketing magazine, Percassity Director Simon Daniels is quoted suggesting that Marketing Services Providers face an uncertain future due to the threat of cloud computing and the evolution of marketing automation. This is of course a complicated topic that's difficult to sum up in a few words - we'll return to it in a forthcoming edition of Percassityperspectives.

Client update: Taleo
Talent Management and Recruitment Software vendors Taleo have asked Percassity to undertake a data assessment and campaign execution project. We'll be reviewing existing data quality and assessing the requirements for supporting forthcoming campaign activity. In addition, we'll be helping to ensure that Taleo maximise the benefit from their Eloqua marketing automation solution.

What lies ahead?
Once again invited to contribute to Database Marketing magazine’s annual What lies ahead feature, Percassity Director Simon Daniels contends that inbound marketing is a key theme. Given the increasing challenges of achieving cut-through in outbound marketing, optimising inbound interaction will be the next crucial skill-set for Marketing to develop. Read more>

Client update: Divine Chocolate
It's a tough job, but someone's got to do it! Fairtrade and cocoa-farmer part-owned chocolate makers Divine Chocolate have asked Percassity to undertake a database assessment and system review. The objective is to enable recommendations to be made in order to improve communications effectiveness - watch this space for more details…

Getting Marketing Operations to work for you can be tough. Here are some of the challenges we see most regularly and the solutions we can help you with.

If any of these look painfully familiar, call us for a chat. Marketing Operations is something we’re always happy to talk about (and don’t worry, we won’t have the meter running!).

Marketing data


Do you need more customer and prospect names, or want to know more about the names you already have?
We can help with data acquisition, data discovery and data enhancement.
Is half of your data rubbish (but you don’t know which half?)We can help with proper data quality audits so you can understand how big an issue this is for you, and help with processes to improve and maintain quality.
Is your customer and prospect data all over the place?We can consolidate data silos into a single view and sort out processes to keep it that way.

Marketing technology


Don’t know what technical solutions and vendors are right for you?
We know the solutions out there – we can help you work out the best for your requirements and how to choose the right vendor.
Not getting the best out of all your Marketing vendors?We can advise on all vendor management issues, including KPI’s, Service Standards and T’s & C’s
Can't get your IT department to tell your vendors what they need for your marketing technology project?We can assess your existing systems, undertake business process analysis and create detailed documentation.
Experiencing problems with your marketing technology projects? And don't have the time or resources internally?We can help troubleshoot or project manage marketing technology implementations, big or small.
Are you struggling to make the most of your marketing automation solution?We can work with and guide your team, helping create and execute processes and campaigns to maximise the return from your investment.

Lead and Response Management


You're not sure who your best prospects are, or how to maximise response from your marketing programmes?
We can run data analytics, using the insight to improve targeting and develop campaign optimisation strategies.
Are you struggling to efficiently manage the responses that your mail, email, social media and web initiatives generate?We can help you sort out response management across channels, so you know what is working and what needs work.
Don’t know what happens to your leads when they go to Sales? And Sales complain they’re no good?We can help with lead management: definition, scoring and tracking.
Are your marketing ROI figures guesswork?We can help you develop robust campaign measurement and reporting.
Unsure how to handle leads that Sales don't convert right away?We can help you put together prospect nurturing programmes, so prospects not in a position to buy ‘right now’ don’t fall through the gaps.

Marketing data governance

Worried about data legislation?
We can help you with privacy and data protection compliance and policies, both in the UK and internationally.
Don’t know how well your team is doing?We can benchmark your Marketing Operations against the best practice in your industry.
Why "Percassity"?
We’re often asked how we came up with the name "Percassity". After discovering early on that pretty much every word in the English language has been registered as an Internet  domain name, we decided to simply make one up! We hope that Percassity resonates on a number of levels, here are some that we had in mind:

per·spi·cac·i·ty
–noun
keenness of mental perception and understanding; discernment; penetration.

ca·pac·i·ty
–noun
power of receiving impressions, knowledge, etc.; mental ability: the capacity to learn calculus.

te·nac·i·ty
–noun
holding to a purpose, course of action, or opinion; resolute.

Our Partners and Associates
We don’t pretend to be able to do it all. But with our experience of working with some of the best suppliers in the business, we know where to go for the solutions and expertise you need.

Complimentary white paper: Worst practices in Marketing Operations
In our new white paper, Worst practices in Marketing Operations, we discuss some of the marketing operations issues we regularly encounter and suggest how they can be overcome. Download your complimentary copy now.