Broad perspective, tailored solutions

Data management is now a central Marketing discipline. Yet implementation of technologies to make effective use of this data, to develop customer insight, and to drive effective communication activity has been the preserve of market leaders and large organisations with matching resources. But their activities have raised the expectations of the market. Now, rapid access to a single view of accurate customer data, integration of traditional and electronic channels, coherent value-led contact strategies and streamlined lead management are table stakes for all organisations.

Yet for marketeers, data-management can be a technical minefield and a cultural misfit. Effective marketing resource management requires process, discipline, technical development skills and long term planning. Marketers though are drowning in point solutions, multiple vendor relationships, short term, result-led tactical programmes, conflicting stake-holder inputs and oceans of data.

At the same time, in-house IT departments may lack flexibility, sales forces point blame, specialist vendors fail to offer comprehensive solutions, and CFO’s resist major investment in marketing technology.

Percassity Solutions understand the challenges marketeers face. We have the skills and experience to offer you effective advice and delivery in those crucial marketing data, operations and insight disciplines: