A career-long specialist in business marketing data strategy and marketing operations, Simon’s experience spans the information and communication technology sector, working across Europe, North America and the Asia Pacific regions.
Simon has found himself in far too many situations where innovative and creative marketing campaigns were held back through an inability to get the job done. As a result, he is dedicated to helping marketers find a better way, which he believes involves creating the necessary infrastructure for undertaking marketing activity, rather than taking a seat-of-the pants approach.
Whilst running Marketing Operations in Europe at enterprise software vendor Progress Software until last year, Simon and his team were responsible for the deployment of a marketing automation system and execution of marketing activity across the region. Simon has previously been responsible for a variety of customer management and development programmes, whilst thinking for some time that a gap existed for providing this expertise in an on-demand capacity.
A Fellow of the Institute of Direct and Digital Marketing, Simon tutors for the IDM Business to Business Certificate programme and also assumes the Twitter guise of “Marketing Insight Guy“.
Based in London, Simon has a keen interest in technology as well as enjoying current affairs, music, theatre, walking, camping and pursuing his other interest of digital photography.