Percassity press and media mentions and published articles.

Database Marketing magazine, January 2010

Marketing operations will come to the fore in 2010

Although the term marketing operations is still not in wide circulation on these shores, its prevalence in the US points to its likely greater adoption in the UK before long. Percassity director Simon Daniels gives his thoughts on what this means and the benefits to be gained in a Database Marketing magazine special feature with contributions from fellow industry practitioners.

Marketing operations will come to the fore in 2010 (download pdf)

Database Marketing magazine, December 2009

What marketing needs from IT

Writing in respected industry journal Database Marketing, Percassity co-founder Simon Daniels outlines his thoughts on how the Marketing and IT functions can work successfully together. The increasing availability of outsourced and software-as-a-service marketing database and marketing automation solutions means that IT can adopt a role of "enablement", allowing Marketing more discretion and control, under the management of their own marketing operations resources.

What Marketing needs from IT (download pdf)