Percassityperspectives is our email newsletter featuring industry news, commentary and insight from Percassity. Let us know whether you have any views on anything we cover or have something you think we should include in the next issue. Send your comments and feedback to perspectives@percassity.com.

Previously in Percassityperspectives…

Issue 6, January 2011
In the news this issue, we highlight fines levied in the UK for data privacy breaches and examine trends in social media marketing. Our guest contribution looks at some key considerations regarding vertical specific CRM solutions, plus our usual round-up of Percassity updates, events and round-up from the web.

Issue 5, October 2010
This edition's news round up takes a look at the potential of transactional emails, the BBC’s take on social media monitoring and court action against the UK by the EU data protection authorities. We also write on how old-style email campaigns waste marketing resources, and look at some low cost CRM technology solutions for SME’s.

Issue 4, July 2010
News round-up includes a renaissance for direct mail, and the latest on data protection and cookies. We also take a look at the best marketing operations news on the web and also question the existent of the "marketing all-rounder", and debate the internal vs external database resource question.

Issue 3, March 2010
News round up includes DM as an anti-recession marketing strategy, new powers for UK Data Protection enforcement and the importance of split testing your web marketing. It also features Percassity opinion on the secret of optimum vendor relationships, and lead management as a detective novel!

Issue 2, January 2010
Includes articles on the growing primacy of customer intelligence specialists, the emergence of the chief customer officer, more Google news, and the final installment of How to kick off your CRM system project. We also add a new "Vacancies" section.

Issue 1, October 2009
With a news round up including the latest in data protection developments in Europe, marketing technology product news, the latest from Google, and the first part of our guide How to kick off your CRM system project.