Data Management: Making Sense of the Data Ocean

The text books tell you that relevant, high quality customer data, effectively managed and maintained, is the cornerstone of impactful data driven marketing strategy. But in a marketing department pressured to develop and deliver strategies and programmes to drive the business, a focus on data management is frequently overlooked.

Conflicting and overlapping data silos are built by vendors and internal resources. Files and fields are non-standardised, attribute taxonomies are built to meet tactical needs only, feeds are duplicated, and e-marketing and on-line resources generate massive amounts of data, the valuable information nuggets of which go unidentified and ignored.

And at the same time, your existing customer data is depreciating at around 30% per annum.

Percassity Marketing Data Solutions are able to provide support to:

• Run data quality and process audits.
• Identify and implement marketing data strategies across internal and external sources.
• Develop data quality and optimisation processes to ensure your marketing data can meet your on-going requirements.
• Acquire and enhance data to meet your marketing objectives.

We will ensure marketing data ceases to be your major challenge, and becomes the powerful resource you need it to be.