Database Marketing and Marketing Operations – Strategy, Advice and Implementation

Percassity Marketing Data Solutions is a specialist consultancy focusing on marketing data strategy, marketing operations and marketing insight. Adopting strategic advisory and implementation roles, we work with clients to build a clear understanding of existing issues and develop tailored, result driven solutions to enhance marketing effectiveness.

Our specialist skills span:

Marketing data management (including data quality, enhancement and acquisition)
Marketing automation design and implementation
Data driven marketing contact strategy
Lead management, closed loop marketing and prospect nurturing
Online marketing integration
Deriving insight from marketing data through the use of analytics

With nearly four decades of experience in database marketing and marketing operations at some of the world's leading agencies and bluechip organisations, Percassity Solutions provide expert resources – as and when you need them. Our drive for excellence ensures great results, professionally delivered, deriving tangible value from marketing spend.

Get in touch to discuss your requirements and discover how we can help release the inherent value locked away in your marketing data.

Percassity Intelligent Web Response

Intelligent Web Response from Percassity is the answer to your requirement for a high quality data capture experience for visitors to your website.

The solution comprises an intelligent web form featuring automatic language selection, rapid address completion and real-time data quality validation. Try it for yourself and download a web form ebook with our compliments.

Percassityperspectives issue 4

The latest issue of our email newsletter, Percassityperspectives, our bulletin containing industry updates, articles and news about what we’re up to is available online now.

Percassity 3 in 30 Challenge

Put us to the Percassity 3 in 30 Challenge! In as little as thirty minutes, we’ll discuss the challenges you are facing with marketing data strategy and marketing operations, and come back to you with three suggestions for improving your marketing effectiveness. More>

Marketing operations will come to the fore in 2010

Percassity director Simon Daniels gives his thoughts on the rise of the term "marketing operations", writing in Database Marketing magazine.