Follow Percassity director Simon Daniels on Twitter in his guise of Marketing Insight Guy for regular updates on marketing data and technology.
Percassity Marketing Data Solutions is a marketing data strategy and marketing operations consultancy. Adopting advisory and implementation roles, we work with clients to identify, assess and implement data-driven marketing solutions that meet their specific needs. In particular, we specislise in RFP (request for proposal) management, assisting clients in gathering requirements, establishing suitable solutions and assessing solution provider responses.
We have more than 40 years combined experience, working with some of the world's leading agencies and blue-chip organisations. Our skills span marketing technology solution identification, data strategy and analytics, process implementation and marketing automation optimisation.
Here's our word cloud giving you an idea of what we do and what marketing operations means to us!
Our activities include consulting on marketing data management, solution definition and identification, vendor management and business case development. Key tenets of our approach are vendor independence and the deployment of best in class expertise to ensure the most appropriate skills and experience to meet client needs. We do not develop or resell any specific solution, so we have no vested interest in recommending anything that does not meet defined requirements.
What we do >
Who we are >
Percassity Solutions are Simon Daniels and Charles Eaton-Hennah. Together with our Associates and Partners we work with you to tackle your marketing operations challenges. Get to know us!
Choosing data-driven marketing technology
Our latest white paper Worst practices in RFP management discusses some key issues and resolutions when selecting data-driven marketing technology and running a request for proposal.
Visit our RFP Resources page and download>
What's in store for 2013
Percassity Director Simon Daniels has contributed again to Database Marketing magazine’s annual look at what the year ahead holds in store for data-driven marketing. Noting the rise of "big data", Simon suggests that Marketing must grasp the opportunity to become more accountable and use all this data to its own advantage. Read more>
Percassity hits the mark again for the British Library
Percassity worked with the British Library again in 2012 to review the objectives and scope of their Customer Management Programme. Bringing together stakeholders from across the Library, the outcome provided a pragmatic basis for the Library's future CRM strategy. "Percassity take a very professional approach to their work, frequently checking-in to ensure deliverables are as expected and deadlines are met. The Library has further work to do before we start to deliver the customer relationship management we aspire to, but we'd be very happy to have Pecassity back in to help us on that journey," said Graham MacFadyen, Head of Digital and Marketing Operations at The British Library.